What Is Digital Marketing, Type of Digital Marketing for ppt (All Information)


The purpose of selling or promoting a product or service is called Mass Advertising. Advertising is a controlled mass media of selling art through which visual and audio information is provided to the consumer for the purpose that it will allow the consent of the advertiser to consent

Industrialization has become synonymous with development today. Due to the increase in production, it has become necessary that the produce will not be transported to the consumer, but it will be given information about that item. In fact, the objects which are required by humans and seek them, in contrast to what they do not want, they do not want to spoil their time by listening to it. In this sense, advertising works to reach people who are convinced that they do not need those items. The intent is to advertise the work of popularizing and generating the product.

Currently, many forms of advertising come in front of us. They can be kept in the following types.

1.1 Traditional Marketing

Virtually any medium can be used for advertising. Commercial advertising media can include wall paintings, billboards, street furniture components, printed flyers and rack cards, radio, cinema and television adverts, web banners, mobile telephone screens, shopping carts, web popups, skywriting, bus stop benches, human billboards and forehead advertising, magazines, newspapers, town criers, sides of buses, banners attached to or sides of airplanes ("logojets"), in-flight advertisements on seatback tray tables or overhead storage bins, taxicab doors, roof mounts and passenger screens, musical stage shows, subway platforms and trains, elastic bands on disposable diapers, doors of bathroom stalls, stickers on apples in supermarkets, shopping cart handles (grabertising), the opening section of streaming audio and video, posters, and the backs of event tickets and supermarket receipts. Any situation in which an "identified" sponsor pays to deliver their message through a medium is advertising.

1.2  Digital Marketing

In today's era everyone is online. The internet has made our lives better and we can enjoy many facilities through phone or laptop only.

Many things like online shopping, ticket booking, recharges, bill payments, online transactions (online shopping, ticket booking, recharge, bill payment, online transactions) etc. can be done through internet. Due to this trend of the user towards internet, business has been pursuing Digital Marketing.

2. Introduction

If we look at the market stats, about 80% of shoppers do online research before buying a product or before taking a service. In this case digital marketing becomes important for any company or business.

Fig 2.1 Digital Marketing

Digital marketing encompasses all marketing efforts that use an electronic device or the internet. Businesses leverage digital channels such as search engines, social media, email, and their websites to connect with current and prospective customers.

With how accessible the internet is today, would you believe me if I told you the number of people who go online every day is still increasing?

It is. In fact, "constant" internet usage among adults increased by 5% in just the last three years, according to Pew Research. And although we say it a lot, the way people shop and buy really has changed along with it - meaning offline marketing isn't as effective as it used to be.

Marketing has always been about connecting with your audience in the right place and at the right time. Today, that means you need to meet them where they are already spending time: on the internet.

At HubSpot, we talk a lot about inbound marketing as a really effective way to attract, engage, and delight customers online. But we still get a lot of questions from people all around the world about digital marketing.

A seasoned inbound marketer might say inbound marketing and digital marketing are virtually the same thing, but there are some minor differences. And conversations with marketers and business owners in the U.S., U.K., Asia, Australia, and New Zealand, I've learned a lot about how those small differences are being observed across the world.

3. History

Digital marketing is the response to marketing your goods and services through digital means. Digital marketing is done through the internet. We can connect to it through internet, computer, mobile phone, laptop, website advertisements or any other application.

In the 1980s, some efforts were made to establish some initial digital market but this was not possible. In the late 1990's, its name and usage began.

Digital marketing is a simple way to reach new customers. It caters to marketing activities. It can also be called online marketing. Digital marketing is marketing by reaching more people in less time. This is a progressive developing region.

Manufacturers from digital marketing can reach their customers as well as monitor their activities, their needs. What is the trend of customers, what the customer is looking for, all of these can be analyzed by digital marketing. Simply put, digital marketing is a way to reach customers through digital technology.

4. Importance of Digital Marketing

It is a period of modernity and in this modern time everything has become modern. In the same sequence, the Internet is also part of this modernity which is spread all over the place like wildfire. Digital marketing is capable of working through the internet.

Today's society is struggling with a short time, so digital marketing has become necessary. Every person is connected to the internet, they can easily use it everywhere. If you ask someone to meet you, they will say they have no time, but there will be no problem talking to them on the social site. Looking at all this, digital marketing is making its place in this period.

According to the convenience of the public, the public can easily get their favorite and essential items through internet. Now people avoid the market, in this way digital marketing helps businesses reach their products and services logos. Digital marketing can show the type of the same thing in a short time and the user who consumes the consumption can take it immediately. Through this, going to the market of consumer is the choice of the object, the time it takes to get it is saved.

It has become necessary in the present tense. The trader is also getting help in business. They can also connect more people in less time and can bring the product's benefits to the consumer.

5. Future of Digital Marketing

Change is the rule of life, you know it all. How much change has happened in the first time and today's life and today is the time of internet. People of every character are connected to the Internet today, due to all these, it is easy to gather all the people in one place which was not possible in the first time. Through internet, we can also set up all businessmen and customers.

Demand for digital marketing is being seen very strong in the present time. The trader who is making his own goods is easily reaching out to the customer. This leads to the promotion of digital business.

Earlier, advertisements had to be resorted to. The client used to see him, then liked it, then he used to buy it. But now the goods can be sent directly to the consumer. Every person is using Google, Facebook, YouTube etc., by which the merchant shows its product-customer. This trade is in the reach of everyone - both merchants and consumers.

Every person gets everything to do every effort to relax without any effort. The trader also does not have to think that he supports newspaper, poster, or advertising. This is a demand for all the convenience. People's faith is also increasing towards the digital market. This is a matter of joy for a businessman. The proverb "The one who looks the same sells" - Digital market is a good example.

6. Types of Digital Marketing

First of all, let us tell you that 'internet' is the only tool for digital marketing. On the Internet, we can do digital marketing through different websites. We are going to tell you about some types of this –
Fig 6.1 Types of Digital Marketing

(i)Search Engine Optimization or SEO
It is a technical medium that places your website at the top of the search engine results, so that the number of visitors is increasing. For this, we have to make our website according to the keywords and SEO guidelines.

(ii)Social Media
Social media is made up of several websites - such as Facebook, Twitter, Instagram, LinkedIn, etc. Through social media, the person can put his views in front of thousands of people. You know well about social media. When we look at this site, we look at advertisements at some intervals on this, it is a very effective and effective tool for advertising.

(iii)Email Marketing
E-mail marketing by e-mailing your products by any company is e-mail. Email marketing is essential for every company in every way, as any company offers a new offer and discount time for customers, for which email marketing is an easy way.

(iv)YouTube Channel
This is the medium of social media in which the producers have to deliver their products directly to the public. People can also express their reaction on this. This is the medium where many people are crowded or say a large number of users / viewers live on YouTube. This is an easy and popular way to showcase your product to people in front of people.

(v)Affiliate Marketing
The wages you get from advertising products through websites, blogs or links are called affiliate marketing. Under this, you make your link and put your product on that link. When the customer buys your product by pressing on that link, you get a waiver on it.

(vi)Pay Per Click advertising or PPC marketing
The ad you see in order to pay is called Pay Per Click Advertise. As its name is being known, the money is cut by clicking on it. This is for every type of advertisement. These ads keep coming in the middle. If anyone looks at these advertisements, they take money. This is also a type of digital marketing.

(vii)Apps Marketing
App marketing is the key to creating and promoting your product on the internet by creating different apps on the Internet. This is a very good way of digital marketing. Nowadays, large numbers of people are using smart phones. Large companies make their apps and carry apps to people.

7. Uses of Digital Marketing

We are telling you about the utility of digital marketing -

(i) You can create a brochure on your website and send the advertisement of your product to the poster of the people on it. How many people are watching you can also be detected.

(ii) Website Traffic - The most crowded audience is on the website - first you know it, then put your ad on that website so that more people can see you.

(iii) Atbushan modeling - Through this, we can know about which product people are currently interested in or which ads they are seeing. This is to use the special tool, which can be done by a special technique, and we can monitor the behavior of its consumers i.e. their interest.

This topic is important how you are interacting with your customer. You can also create a vision on the choice with their needs, by doing so, the business can increase.

It is also important for you to believe that take a look at the advertisement and do not hesitate to buy your product immediately. You have to give confidence to their faith. It is your obligation to assure the customer. If someone does not like the stuff, E-book can help you to change it.

8. Advantages And Disadvantages Of Digital Marketing
One benefit to using digital marketing is that the results are much easier to measure; and another is that a digital campaign can reach an infinite audience. It is also possible to tailor a digital campaign to reach a local audience but it can also be used on the web and reach the entire globe when appropriate. Digital marketing is also a very interactive means of reaching an audience since it makes use of social outlets. There can be plenty of direct contact between the audience and the business which means that the business can get some very valuable consumer feedback. One of the disadvantages to using digital media marketing strategies is that it can take some time to realize measurable success.

8.1 Reduced Cost

Newspaper ads, television ads, and the likes cost a lot. Online advertising on the other hand is something even young entrepreneurs can afford right out of some saved up money.

Fig. 8.1 Reduced Cost
So, even school goers can have a startup thanks to the cheap cost price for online marketing. This in turn helps expand the scope of marketing across boundaries of age and finance.

8.2 Real Time Result

With traditional marketing, you have to wait for weeks, sometimes even months before the boosts start to turn up. In this battle of traditional vs. online marketing, online marketing wins again owing to its quick results.

Fig. 8.2 Real Time Result
You can see everything in real time including:
Number of visitors.
Most active time of the day.
Conversion rates.
Bounce rates.

When you have the result handy in real time, you waste no time taking action.

8.3 Brand Development

Digital marketing vs. traditional marketing statistics can be measured but one thing these statistics don’t take into consideration in comparison to online advertising vs. traditional advertising is the brand image the online advertising gives rise to. This is mainly because with the limited space and frequency of advertisements with traditional marketing, digital marketing clearly wins this category.

Fig. 8.3 Brand Development

You can have a whole website instead of a column on a newspaper page. You can put forward things to people whenever you want once you own a blog or a Page on social media. With this space, you can create a consistent image for your Company. This is something one advertisement aired on the radio or posted in the newspapers cannot give you. And will also help in branding your business.

8.4 Higher exposure

Now, you can’t claim that a television ad or an advertisement on every newspaper in town is going to cover the majority of the population. Any means of traditional advertisement is limited to a certain locality.
Whereas online advertisement reaches out to the entire world so you are missing out on nothing.

8.5 Higher Engagement

With traditional marketing, you cannot really interact with your target audience. You need to wait out for the responses to come in before you can plan your next step. This is a long and tedious process.
Fig. 8.4 Higher Engagment

Online marketing allows you to engage your audience in real time. You can chat and discuss a lot about your brand or Company with the actual audience immediately. Yes, this demands more engagement from your side too. You need to be prepared to invest that much time or a public relations team into the marketing budget.

8.6 Non Interruption

Audience can choose to skip Ads. Online advertising vs. traditional advertising have some lesser discussed but crucial differences. For example, the option of choice of ads. With traditional marketing, flyers are handed to you when you are rushing to board that bus. A television commercial comes up on repeat cutting right through a really interesting plot twist of your favorite TV show.
Fig. 8.5 Non Interruptive

Whereas, online marketing will offer you the choice of time and media. Also, you cannot opt to receive a newspaper without ads. You can always skip online ads if you are not interested.

8.7 Good For All Stages of Fields

There are certain matters in which online advertising takes precedence with due course in the battle of traditional marketing vs. digital marketing.
Fig. 8.6 Good For All Stages of Fields

You don’t have to worry about the size of your business and staff to reach the maximum potential of your online presence and advertising. With traditional advertising, smaller businesses are at disadvantage. Virtual expansion does not require large number of real people handling things.

8.8 Easy Analytics

With online marketing you instantly know what is working for you and what isn’t via Google Analytics. You can measure the inbound traffic, bounce rate, conversion rate, profit, and the general trend of interested audience, all in real time.
Fig. 8.8 Easy Analytics

This helps people using online marketing stay a big step ahead of people relying on traditional marketing.

9.  Conclusion

Digital marketing has become an instrument so that marketing can be increased. All of them benefited from its use. Consumers and merchants are making good tunes between them, this same community can be accomplished by digital marketing. Digital marketing is a unique quote of modernity.

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